Doc Searls has an interesting post about the Intention Economy as opposed to the Attention Economy we linked to earlier .

The Intention Economy is about markets, not marketing. You don’t need marketing to make Intention Markets.

As the impatient digerati  I am, I’m just skimming through his long text and think about : could it be a valid idea for the next Google Ads ? Could I build a business based on this Intention Economy? What do you think?